In the fast-paced world of technology, Artificial Intelligence (AI) continues to reshape various industries, and the beauty sector is no exception. ORBO AI, with its innovative Beauty AI automation stack, stands at the forefront of this transformation, offering a visual experience and discovery layer to brands, direct-to-consumer companies, e-commerce platforms, and physical retailers.
This article delves into the capabilities of ORBO AI, exploring how it enhances the customer experience and benefits brands across different beauty segments.
ORBO AI Culture
ORBO AI prides itself on fostering a dynamic culture that encourages exploration, innovation, and excellence among its employees. The company is deeply committed to leveraging the transformative potential of research to fuel sustained growth.
Embracing a horizontal culture, ORBO AI transcends traditional hierarchies, fostering collaboration, open communication, and equality among team members. The company leverages the latest advancements in AI research techniques, continually pushing boundaries to create an environment where ideas flourish and collective expertise thrives.
AI-powered Virtual Makeup Try-on
Ease of Adoption
ORBO AI’s Virtual Makeup Try-on feature offers an immersive experience without the need for a separate mobile application. Customers can try makeup in real-time through a website, creating a virtual beauty counter or dressing room.
Accuracy
The calibration tool accurately identifies shades from the entire product catalog, trained on over 700,000 images with the capability to detect six different skin types and ethnicities. This ensures a jitter-free virtual makeup experience, enhancing realism.
Brand Benefits
- Reduction in makeup sampling costs
- Customers can try makeup from the comfort of their homes
- Understanding consumer behavior for personalized recommendations
- Avoiding dead stock through a digital catalog
How It Works
1. Capture a photo using the device camera or try makeup in real-time.
2. Choose the product and shade or apply a preset look.
3. The technology automatically applies the selected shade/look and provides product recommendations.
Virtual Hair Color
Ease of Adoption
ORBO AI’s Virtual Hair Color tool allows customers to explore different hair colors without visiting a salon, seamlessly integrating across websites, mobile apps, retail kiosks, and chatbots.
Accuracy
Continual deep-learning technology captures and segments every hair strand, providing a realistic virtual try-on. The technology matches actual hair color with skin undertones.
Brand Benefits
- Empowering customers to choose the right hair color
- Increasing engagement and conversions
- Managing inventory predictions based on customer behavior
- Reducing dependence and cost of model photoshoots
How It Works
1. Use the device camera to virtually try different hair colors.
2. Choose the desired hair color.
3. The technology applies the selected shade and recommends other hair colors.
Virtual Hair Styling
Ease of Adoption
ORBO AI’s Virtual Hair Styling allows customers to try multiple hairstyles with ease, optimizing customer acquisition expenses through a plug-and-play solution.
Accuracy
With an extensive database of over 1000 hairstyles, the technology ensures realistic representation by embedding new hairstyles based on the user’s natural hair color, achieving 100% automated positioning and sizing.
Brand Benefits
- Increasing walk-ins in retail stores and salons
- Creating eagerness among customers to test different hairdos
- Boosting sales of hair extensions and styling tools
- Enhancing customer engagement
How It Works
1. Upload a front-facing photo.
2. Select the target hairstyle.
3. The technology applies the hairstyle/extension, recommending styles based on the user’s face structure.
Foundation Shade Finder
Accuracy
ORBO AI’s Foundation Shade Finder analyzes customers’ skin tones using data from over 31 million users worldwide. The proprietary algorithm ensures 100% accuracy, supporting full skin tone shades.
Brand Benefits
- Increasing customer confidence and conversion rates
- Offering personalized recommendations
- Optimizing the purchase journey for customers
- Reducing sampling costs
How It Works
1. Upload a front-facing photo.
2. The technology analyzes the natural skin color, recommending matching foundation shades and alternatives.
Smart Skin Analysis
Ease of Adoption
ORBO AI’s Smart Skin Analysis offers personalized skincare recommendations by decoding facial images, providing a single line of code for integration across websites, apps, or in-store beauty hardware devices.
A Highly Precise Skin Assessment Model
Trained on millions of images and tested on 700,000+, the model detects six different skin types and ethnicities, with 209 unique facial points and 16+ skin parameters.
Validated by hardware sensor module companies and top dermatologists, ensuring high precision.
Brand Benefits
- Providing personalized skincare recommendations
- Building customer relationships through skin education
- Increasing conversion rates with tailored product suggestions
- Strategizing marketing efforts with relevant customer data
How It Works
1. Capture a facial image.
2. A single line of code integrates the technology for skin analysis.
3. Smart skin suggestions are provided based on skin strength and priorities.
Facial Attributes Enhancement
Ease of Adoption
ORBO AI’s Facial Attributes Enhancement seamlessly integrates into websites, apps, or in-store beauty hardware devices with a single line of code, enhancing the overall user experience.
What We Offer
- Softening effect on the skin, minimizing imperfections.
- Overall face slimming, eye enlargement, face contouring, teeth whitening, jawline slimming, nose slimming, eye color adjustments, smile addition, on-screen activity detection, and gaze tracking.
Brand Benefits
- Developing cross-platform AR apps using optimized SDKs
- Engaging users with facial enhancement features
- Reaching younger audiences through virtual try-ons and makeup simulators
- Enhancing video calls with touch-up filters and virtual backgrounds
How/Where To Integrate
1. Integrate the face beautification API or SDK across multiple devices.
2. Cross-platform integration into mobile apps, digital kiosks, smart mirrors, websites, tablets, and applications.
BeautyGPT
Ease of Adoption
BeautyGPT transforms product discovery by allowing customers to find products intuitively. Integration with a digital product catalog preserves the website’s UI, offering a familiar experience.
Personalization via Recommendation Engine
- Analyzing facial attributes, customer demographics, skin concerns, and weather impact.
- Utilizing machine learning algorithms for a 360-degree customer view with large language models and vision transformers.
Integration
BeautyGPT easily integrates with smart mirrors, digital kiosks, websites, tablets, and mobile apps.
ORBO AI’s comprehensive Beauty AI automation stack is revolutionizing the beauty industry by offering innovative solutions that enhance customer engagement, reduce costs, and provide valuable insights for brands. As technology continues to evolve, ORBO AI remains at the forefront, driving a new era of personalized and immersive beauty experiences.
